Visual Identity - HKU Business School

Established in 2001, HKU Business School is one of the youngest and most dynamic members of The University of Hong Kong (HKU). Embraced by the long history and strong reputation of the University, HKU Business School has grown and evolved over the years with new initiatives and approaches. The logo and tagline were designed to represent our commitment to nurturing a new generation of leaders in this fast-changing business world, to advance the frontiers of knowledge creation, and to become a leading, globally-impactful institution in business and economics education.

Logo

The overall design of the HKU Business School logo is based on the concept of simplicity and professionalism.

A colour of blue is adopted as the brand colour of the School to demonstrate a young and vibrant image and the logo features a contemporary font style. The branding identity showcases “HKU Business School” and “港大經管學院” to highlight not only the academic and research strength of the School, including accounting, economics, finance, innovation and information system, management and strategy as well as marketing, but also emphasise our focus in providing quality business education to the new generations.

The bilingual name of the School also better reflects its international and modern image, while keeping the HKU shield at a significant position to indicate the solid foundation, connection and support from HKU. This combination creates a specific visual statement, representing the modern-classic aspect of the School.

Contributed by: Mr. Sachin Tipnis (Alumnus & Current Staff)

Tagline

The intent of adopting “Inspire．Empower．Lead” as a tagline is to highlight the concerted effort of all HKU Business School members. These three simple yet powerful words resonate with the missions of HKU Business School – To encourage and INSPIRE new ideas and initiatives; to EMPOWER students to excel; as well as to LEAD in the frontier of knowledge creation.

HKU Business School Visual Identity Application Guideline