Events

This is a joint seminar organised by the Institute of Digital Economy & Innovation and HKU Business School’s Master of Science in Business Analytics Programme.

Mr. Beiping TAN
Dean of Miaozhen Marketing Science Academy;
Vice President of Mininglamp Group

Mr. Tan Beiping, a renowned entrepreneur in data-driven insights, currently serves as the Dean of Miaozhen Marketing Science Academy. He is responsible for advancing the fundamental theory and innovative applications of marketing science while fostering knowledge accumulation, industry promotion, and application development in the field.

Prior to this role, Mr. Tan held various positions, including product partner at Miaozhen Systems, founder of Xinsight, and head of research and development in China for Millward Brown, a market research company under WPP, the world’s largest communication group.

With 20 years of experience in market research and over 15 years in insight product development, Mr. Tan is a distinguished expert in marketing insights and practical applications. His unique background in biology and psychology research, combined with his proficiency in neuroscience, big and small data fusion, and attribution analysis models, has led him to hold more than 30 core patents.

Prof. Wei ZHANG
Associate Professor,
Associate Director, Institute of Digital Economy and Innovation,
MSc (BA) Programme Director,
HKU Business School