Evolution of Scholar Collaboration and Research Topics in Behavioral Operations Management
Prof. Haitao (Tony) Cui
Ecolab-Pierson M. Grieve Chair In International Marketing
University of Minnesota
We analyzed 254 target documents published in five UTD 24 academic journals between 2000 and 2020, as well as their 8,567 cited and 5,076 quoting references, to examine how scholars collaborated and how behavioral operations management (BOM) study themes evolved. In particular, we examine the coauthor network to determine how author collaboration has evolved over time and what research subjects have been pursued. Our findings indicate that there exists a significant co-authorship networking impact, and that academic relationships play an important role in the co-authorship network. Also investigated is the flow of newly discovered knowledge from fundamental disciplines such as economics and psychology to applied disciplines such as marketing and operations, as well as the flow in the opposite direction, which provides crucial insight into the likely future direction of BOM research. In addition, the results demonstrate that the most investigated study themes in the early years differed significantly from those in recent years.
Besides sharing the above on-going research project, Dr. Cui will also share some ideas about how to generate research ideas, mainly for graduate students and/or young scholars who are in the early stage of pursuing appropriate research topics.