Organizational Culture, Innovation, and Competitive Performance: A Multi-Level Dynamic Model
Prof. Christoph H. Loch
Professor of Operations, Information and Technology
IESE Business School
University of Navarra
We develop a dynamic evolutionary model of innovation culture and its organizational effects at three levels. At the front-line level, informal bottom-up innovation ideas are driven by emergent interactions governed by cultural norms as front-line employees sort themselves into idea generator or implementor behaviors. Management cannot directly control innovation interactions and thus culture, but it can imperfectly nudge it by influencing a sharing norm at the second level. At the third level, the culture influences the innovation performance and productivity of the firm, and is thus relevant for the organization’s competitiveness. This modeling approach disentangles how top-down strategy interacts with implicit bottom-up-driven cultural evolution of innovation. Unguided culture does not lead to maximum firm performance. Management guidance may or may not improve performance, and industry competition may select higher performing cultures, which then spread through the industry under some circumstances. We characterize under which conditions management can drive performance and under which conditions performance is driven more by culture and competition.