10Oct
Seminar Calendar, Management and Strategy
Sticky Consumers and Cloud Welfare
10 October, 2024 | 10:00-11:30 AM
KK 1119, K. K. Leung Building, HKU
SPEAKER
Dr. Will Peichun Wang
Chief Economist
Unity Technologies
ABSTRACT
We estimate welfare benefits of the public cloud and study the impact of customer inertia on welfare. We develop a novel demand model that allows for both multiple product choices and continuous usage, and estimate the model using proprietary customer-level data. We find the average consumer surplus from cloud usage to be 216% of its cost, and that smaller customers disproportionately benefit from public cloud. We also find significant inertia on the cloud, reducing welfare benefits by 62%. Finally, we show that cloud migration services and introductory discounts can improve both consumer surplus and provider revenue.