This annual conference serves as a forum for academic scholars and research practitioners from diverse disciplines to share the best available research on both consumer and firm behavior related to China and India – two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome. All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints. 

The conference will begin with a reception on Thursday evening, June 20th and end late afternoon on Saturday, June 22. There will be a celebratory dinner on Friday evening.

The conference will be hosted at the Hong Kong University by Junhong Chu, in collaboration with the China India Insights Program at the Yale School of Management.