The Conference on Behavioural Science in the Age of AI and Social Media was held on May 3, 2024, at The University of Hong Kong. The conference is sponsored by the HKU Business School’s Institute of Behavioural and Decision Science (IBDS) and Area of Innovation and Information Management (IIM). The objective of this one-day conference is to create a forum for researchers from multiple business disciplines, such as marketing, operations management, and information systems, to exchange behavioural insights into AI, social media, and other emerging phenomena and issues.
Organisers
Institute of Behavioural and Decision Science (IBDS), and
Area of Innovation and Information Management (IIM), HKU Business School
| Date: | May 3, 2024 (Friday) |
| Venue: | HKU iCube, Room 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central |
| Language: | English |
| Format: | Face-to-face |
Please click here to download the Programme Rundown in PDF format.
8:30 – 9:00am Registration
9:15 – 10:00am
“When Herding Cues Backfire: Examining Contrarian Behavior in Online Service Marketplaces”
Heshan Sun
Professor of Management Information Systems, The University of Oklahoma
Senior Editor, Journal of the Association for Information Systems
Chair: Professor Yulin Fang, IDEI Director
10:00 – 10:45am
“The Role of Top-down Attention and Bottom-Up Salience in Context Sensitive Choice”
Soo Hong Chew
Professor, Southwestern University of Finance & Economics
Fellow, Econometric Society
Chair: Professor Echo Wan, IBDS Director
10:45 – 11:00am: Coffee Break
11:00 – 11:45am
“Order Matters: Rating Service Professionals Reduces Tipping Amount on Digital Platforms”
Alison Xu
Associate Professor, Minnesota University
Associate Editor, Service Science
Chair: Dr Michael Jia, IBDS Associate Director
11:45am – 12:30pm
“Malleable AI Aversion: A Moral Intuition Perspective”
Adelle Yang
Assistant Professor
National University of Singapore
Chair: Dr Michael Jia, IBDS Associate Director
12:30 – 2:00pm: Lunch
2:00 – 2:45pm
“Cyber Income Inequality”
Yang You
Assistant Professor in Finance
The University of Hong Kong
Chair: Professor Yulin Fang, IDEI Director
2:45 – 3:30pm
Keynote Speech: “Behavioural Science in the Age of Smart Technology: Perspectives from MIS Quarterly”
Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly
Chair: Professor Jack Jiang, Area Head, Innovation and Information Management
3:30 – 3:45pm: Coffee Break
3:45 – 4:30pm
“How Product Display Orientation Affects Customers’ Product Satisfaction in Online Purchase: A Choice Closure Perspective”
Yanli Jia
Associate Professor in Marketing
Xiamen University
Chair: Professor Yulin Fang, IDEI Director
4:30 – 5:15pm
“ChatGPT vs. Google: A Comparative Study of User Behaviors and Search Performance”
Hailiang Chen
Associate Professor in Innovation and Information Management
The University of Hong Kong
Chair: Professor Echo Wan, IBDS Director
5:15 – 6:00pm
“An Empirical Study of Algorithm-Induced Online Information Misallocation”
Miaozhe Han
PhD Candidate in Decision Sciences and Managerial Economics
The Chinese University of Hong Kong
Chair: Professor Echo Wan, IBDS Director
6:00 – 6:15pm
Closing Remarks
Professor Andrew Burton-Jones
Future of Health Research Hub Lead & Professor, The University of Queensland
Editor-In-Chief, MIS Quarterly
Bio
Andrew Burton-Jones is a Professor of Business Information Systems at the UQ Business School, University of Queensland, Australia. He has a Bachelor of Commerce (Honours) and Master of Information Systems from the University of Queensland (UQ), and a Ph.D. from Georgia State University. Before returning to UQ, he was on the faculty of the Sauder School of Business, University of British Columbia (UBC). Andrew conducts research on systems analysis and design, the effective use of information systems, and improvements in research methodology. Much of his research on these topics is situated in the healthcare context, where he seeks to understand and help facilitate the digital transformation of healthcare. He is also extensively involved in education and service activities in the digital health domain. Prior to his academic career, he was a senior consultant in a big-4 accounting/consulting firm. He is a Fellow of the Academy of Social Sciences of Australia, Fellow of the Association for Information Systems, and the current Editor-in-Chief of MIS Quarterly.
Professor Yulin Fang
Director, Institute of Digital Economy and Innovation
HKU Business School
Professor Zhenhui Jack Jiang
Academic Area Head, Innovation and Information Management
HKU Business School
