The 2023 Hong Kong Quantitative Marketing Conference is hosted and fully funded by the marketing area of HKU Business School. The purpose of the conference is to bring together leading scholars using quantitative approaches in answering important marketing questions, in order to disseminate research, exchange ideas, and foster collaboration.
We have invited Prof. Tat Chan (Philip L. Siteman Professor of Marketing, Olin Business School, Washington University in St. Louis) to be the keynote speaker. Various colleagues from universities in Hong Kong also will share their latest research (see Program Rundown). We welcome colleagues from all universities in Hong Kong to attend the workshop.
Please register early to secure your place.
Date: February 18, 2023
Venue: HKU@iCube, Rm 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central
Registration: Please click here to register. Please register before January 29, 2023. There is no registration fee.
Contact: Dr. Jinzhao Du at jinzhao.du@hku.hk
8:30-9:00am Registration
9:00-9:45am: Presentation 1
Jingcun Cao (HKU)
“Copycat and Original Apps on App Markets: Friends or Foes? And for Whom?”
joint with Nan Li and Avery Haviv
9:45 – 10:30 am: Presentation 2
Francisco Cisternas (CUHK)
“Influencing Product Competition Through Shelf Design”
joint with Alan Montgomery and Wee Chaimanowong
10:30 – 10:45am: Break
10:45 – 11:30 am: Presentation 3
Zijun June Shi (HKUST)
“Accelerating the Diffusion of a Radical Innovation Through Company-Owned Stores: The Case of Electric Vehicles”
joint with Mengze Shi, Ting Zhu, and Xubing Zhang
11:30am – 12:15pm: Presentation 4
Joseph Ryoo (CityU)
“Measuring Firm Intangibles and the Consequences of Data Breach”
joint with Guneet Nagpal, Xin (Shane) Wang, and Praveen Kopalle
12:15 – 2:15pm: Lunch
2:15 – 3:00pm: Keynote
Tat Chan (Washington University, St. Louis)
3:00 – 3:45pm: Presentation 5
Tony Ke (CUHK)
“Competitive Algorithmic Targeting and Model Selection”
joint with Ganesh Iyer
3:45 – 4:00pm: Break
4:00 – 4:45pm: Presentation 6
Dai Yao (PolyU)
“Social Crowdedness and Customer Behaviors”
joint with Xi Li and Yacheng Sun
4:45 – 5:30pm: Presentation 7
Jinzhao Du (HKU)
“The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information”
joint with Yuxin Chen and Ying Lei