HKU Jayson Jia named among MSI’s Top Marketing Academics
Dr. Jayson Jia has published in top-tier journals such as Management Science, Journal of Consumer Research, and Journal of Personality and Social Psychology.
Dr. Jayson JIA, Assistant Professor of Marketing from the Faculty of Business and Economics at HKU recently became a Marketing Science Institute (MSI) Young Scholar 2019 – a distinguished accolade to recognise young marketing scholars worldwide with great potential to be the ‘leaders of the next generation of marketing academics’.
“I feel very lucky to have won such recognition for taking the road less travelled and undertaking some high-risk research. I am incredibly grateful for the constant moral support from my colleagues, and funding support from the faculty and Hong Kong Research Grants Council, without which I would not have been able to pursue this line of research,” says Dr. Jia.
Dr. Jia’s research focuses on consumer behavior and digital experimentation. His recent work involves combining social experiments with individual-level mobile telecom metadata to study what drives people to respond to strangers online. He also studies the psychological recovery of earthquakes victims by analysing mobile app usage data and earthquake data. These and other related projects, combined with big data and psychological theory, will help us understand human dynamics and consumer behavior.
At HKU, Dr. Jia teaches Introduction to Marketing and Internet Marketing. He received his PhD degree in Marketing from Stanford University.
MSI is a non-profit research organisation dedicated to bridging the gap between academic marketing theory and business practice. This year, the biennial MSI Young Scholar Program recognised 35 promising marketing academics from around the world who earned their PhD degree within three to six years. Professor Echo WAN, Professor of Marketing at HKU, was honoured as a MSI Young Scholars in 2013. Professor David TSE, Chair Professor of International Marketing at HKU, served as a MSI Academic Trustee in 2008 to advise and support MSI’s research efforts and represent MSI’s worldwide community of marketing scholars.
