Baniel CHEUNG
Mr. Baniel CHEUNG
Innovation and Information Management
Management and Strategy
Adjunct Assistant Professor

3917 7763

KK 103

Publications
Japan, Hong Kong academics say virtual learning no match for real thing

While online classes have become the norm amid the COVID-19 pandemic, academics from Japan and Hong Kong believe that online classes cannot truly be a substitute for face-to-face learning despite the merits of technology in communicating with students.

男團代言產品 粉絲:購買因支持偶像 學者:MIRROR及ERROR形象親民 拉近品牌距離

近期不少品牌邀請男子組合MIRROR及ERROR宣傳,以吸引其粉絲消費。粉絲普遍花數百至2,000元購買他們代言的產品,以美粧護膚品較多,亦有花錢購買奢侈品。

【電話卡實名制】港府延長電話卡實名登記諮詢至3月20日 建議購儲值卡須提供身份證資料、每人限購3張

政府公布,延長電話智能卡實名登記制度的公眾諮詢期至3月20日,讓業界和市民有更多時間研究諮詢文件的內容和建議,並向政府提交意見。商務及經濟發展局局長邱騰華表示,諮詢建議要求市民購買太空卡時,須提供「身份證上的資料」,包括姓名、出生日期等,以便電訊商核對資料,而每人只限購買最多3張太空卡,未成年則需得家長同意。 香港大學經濟及工商管理學院客席助理教授張天秀指,本港不少人因工作需要或私人理由,都有多於一個或以上的電話號碼,加上不少人會將電話號碼與社交媒體平台連接,在消費者角度而言,變相存在一定私隱隱憂。

【逆市推銷】品牌逆市發圍 投放大量廣告助建立品牌認知?

Mr. Baniel Cheung, Adjunct Assistant Professor, shares how to do a successful promotion on HKET.

傅家俊無懼疫市 與拍擋開設全球首間兒童桌球學校

Mr. Baniel Cheung, Adjunct Assistant Professor, shares the objectives of founding Master Snooker Kingdom with Marco Fu and the development of a unique education system to be expanded across Asia.

企業面對公關事件 及時兼具同理心

Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how company should handle PR crisis on HKET.

【疫市營商】Chanel加價反吸引掃貨 學者:名牌加價增「我買得起」優越感

Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on luxury brands strategy during economic recession.

【疫市營商】疫情長遠影響消費習慣 數碼轉型可救亡?

Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on digital transformation of businesses during coronavirus epidemic.

【新冠肺炎】疫情持續 有餐廳仍預約到4月底?

Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how restaurants maintain businesses during coronavirus epidemic.