3917 1614
KK 709
Professor Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to social media marketing. She explores the effects of both Marketer-Generated Content (MGC) and User-Generated Content (UGC). She also studies emerging trends in live-commerce and influencer marketing. In her spare time, Professor Dang enjoys running, hiking and playing with her little one.
Selected working papers:
As a science person, I am impressed by our students' strong business acumen. But as a teacher, other than teaching them how to use quantitative tools to make scientific claims, I also hope that I can encourage them to continue to stay inquisitive about the world and apply their classroom knowledge for the betterment of the society.
Starting off as a science major in Applied Physics and spending two years studying Quantum Physics at PhD level, Dr. Dang had eventually realised that her true interest lies in quantitative marketing. Dedicated to apply the quantitative reasoning and problem-solving skills from natural science to business studies, Dr. Dang has officially joined us on February 2020 as an Assistant Professor in Marketing.
As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.
