Professor Tse received his BBA (CUHK), MBA (UC Berkeley) and PhD (UC Berkeley). He joined the University of Hong Kong as Chair Professor of International Marketing in 1998 after teaching at UBC, HKUST and City University of Hong Kong. From 2002-2021, he serves as an Honorary Professor of Marketing at Peking University and an Honorary Professor of Marketing at Fudan University. By 2024, his papers have been cited over 23,500 times in google scholar citation. He has been rated as the world top 1% cited scholar since 2009. In the Journal of International Business Studies, he is among the world’s most prolific scholars. He was awarded best MBA teacher twice 2008/2010 and received research award twice. Since 2021, he was recognized as an emeritus professor in marketing at the University of Hong Kong.
Professor Tse is known for his research in international marketing (MNE entry strategies), marketing in China (consumption issues and firm strategies), and service marketing (satisfaction models and service excellence). He has published 19 top-tier marketing & international business journal papers (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of International Business Studies), 35 other journal papers (Marketing Letters, Journal of International Marketing, Journal of Advertising etc.), 1 major annual (China Market Yearbook, 1200 pages), 6 books, and over 30 book chapters/conference papers on these topics.
Professor Tse is an Academic Trustee of Marketing Science Institute and a board member of the Sheth Foundation. He is a fellow of Center for Service Leadership in Arizona State University and a fellow of William Davidson Institute at the University of Michigan. He served as the founding vice-president of the Asia Academy of Management. At the University of Hong Kong, he founded the Contemporary Marketing Centre, as a centre of distinction at the University.
Professor Tse is known for his research in international marketing (entry strategies), marketing in China (consumption issues, channel and branding strategies), service marketing (satisfaction models) and advertising.
Publications that are Highly Citations:
https://scholar.google.com/citations?user=rZQ_yEoAAAAJ&hl=en
- Chan, T. H., Hung, K., & Tse, D. K. (2023). Comparing E-Commerce Micro-and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales. Journal of Interactive Advertising, 23(4), 307-322.
- Hung, Kineta, David K. Tse, and Terri H. Chan. “E-Commerce influencers in China: Dual-route model on likes, shares, and sales.” Journal of Advertising 51, no. 4 (2022): 486-501.
- David K. Tse and Kineta Hung. Dynamic growth of Chinese firms in the global market: Challenges, strategies and implications. Cambridge University Press, 2020.
- David K. Tse and Peter C. Wilton, “Models of Consumer Satisfaction Formation: An Extension” Journal of Marketing Research, 1988, 25(2), 204-12.
- Kevin Z. Zhou, Chi Kin (Bennett) Yim and David K. Tse, “The Effects of Strategic Orientations in Technology-based and Market-based Breakthrough Innovations,” Journal of Marketing, 2005 (April) 42-60.
- Yigang Pan and David K. Tse, “The Hierarchical Model of Market Entry Modes,” Journal of International Business Studies. 2000, 31(4): 535-554.
- Flora Fang Gu, Kineta Hung and David K. Tse (2008), “When Does Guanxi Matter: Issues of Capitalization and its Dark Sides,” Journal of Marketing, 72(4), 12-28.
- David K. Tse, Kam-hon Lee, Ilan Vertinsky and Donald A. Wehrung, “Does Culture Matter? A Cross-cultural Study of Executive’s Choice, Decisiveness and Risk Adjustment in International Marketing” Journal of Marketing, 1988, 52(4), 81-95.
- David K. Tse, Russell W. Belk and Nan Zhou, “Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from People’s Republic of China, Hong Kong, and Taiwan” Journal of Consumer Research, 1989, 15(1), 457-72.
- John Child and David K. Tse, “China’s Transition and the Impacts on International Business,” Journal of International Business Studies, 2001, 32(1), 8-21.
- Bennett CK Yim, David K. Tse and Kimmy W. Chan, (2008) “Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relations in Services,” Journal of Marketing Research. 45(Dec) 741-756.
- Michael Hui and David K. Tse, “What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation,” Journal of Marketing, 1996, 60(2), 81-90.
- David K. Tse, Yigang Pan and Kevin Y. Au, “How MNCs Choose Entry Modes and Form Alliances: The China Experience,” Journal of International Business Studies, 1997, 28(3): 779-805.
- David K. Tse, June Francis and Jan Walls, “Cultural Differences in Conducting Intra- and Inter-cultural Negotiations: A Sino-Canadian Comparison,” Journal of International Business Studies 1994, 25(3), 537-555.
- Yigang Pan, Shaomin Li and David K. Tse, “The Impact of Order and Mode of Market Entry,” Journal of International Business Studies. 1999, 30 (1): 81-104.
- Xueming Luo, Aric Rindfleisch, and David K. Tse, “Working with Rivals: The Impact of Competitor Alliances on Financial Performance,” Journal of Marketing Research, (2007), XLIV (Feb), 73-83.
- Seung Ho Park, Shaomin Li and David K. Tse “Market Liberalization and Firm Performance during China’s Economic Transition,” Journal of International Business Studies, (2006) 37, 127-147.
- Kevin Z. Zhou, David K. Tse, and Julie Juan Li, (2006). “Organizational Change and Innovations in a Transitional Economy: Antecedents and Consequences” Journal of International Business Studies, 37, 248-263.
- Kenneth S. Law, David K. Tse and Nan Zhou “Does human resource management matter in an emerging economy? The example of the PRC,” Journal of International Business Studies. 34(3), 2003, 255-265.
- Flora Gu, N.M. Kim, David K. Tse and Danny Wang (2010), “Managing Distributors’ Changing Motivations over the Course of a Joint Program,” Journal of Marketing, 74(September): 32-47.
- Chung Ming Lau, David K. Tse and Nan Zhou, “Institutional Forces and Organizational Culture in China: Effects on Change Schemas, Firm Commitment and Job Satisfaction,” Journal of International Business Studies. 33(3), 2002, 533-550.
- Yigang Pan and David K. Tse, “Co-operative Strategies of Foreign Firms in an Overseas Country” Journal of International Business Studies, 1996, 27(5), 929-946.
31JulThe majority of fledgling businesses fly straight into the unforgiving rule of natural selection – only the fittest and strongest survive. In terms of start-ups, the rule is even more merciless. What can start-ups do to succeed in this brutal environment? Professor David Tse, Stelux Professor of Marketing and Director of the Contemporary Marketing Centre at the HKU Business School, believes Breakthrough Innovation (BI) is an effective strategy for success. Simply put, BI fosters strategies that help service new and under-served markets.
31 Jul 2020
Engagement
