• Master of Business Administration
• Bachelor of Arts in Business Studies
Clara Shek, President of Ogilvy Public Relations Worldwide in Hong Kong, is one of the most trusted names in the industry. She has transformed Ogilvy PR Hong Kong into a powerhouse of industry accolades including Campaign Asia’s Hong Kong PR Agency of the Year for the past three years running. Passionate about shaping the way brands communicate, Clara has counselled leading global brands for 25+ years on corporate reputation, strategic communications and stakeholder engagement, across sectors.
A PR Industry icon, Clara was named “Asia Pacific PR Agency Head of the Year 2024” by PR Awards Asia, Debrett’s 100 Most Influential Persons in Hong Kong (2015) and Distinguished Professional of the Year (2014) by Hong Kong Public Relations Professionals’ Association.
Clara believes PR and communications can change the world. She is a sought-after speaker at major conferences, advocating the power of integrated communications in building brands, growing reputation, winning customers, and addressing climate change and other societal problems. In 2023/24, she spoke at HKTDC’s Marketing Pulse and Hong Kong’s 8th Sustainability Forum.
Nurturing young talents and helping the community are close to Clara’s heart. Every year, Clara has spoken unfailingly at numerous university and industry forums and hosted visits for young talents aspiring to enter the PR industry. She currently serves on the boards and advisory committees of NGOs, public bodies and universities, applying her branding and communications expertise to create a positive impact on such issues as youth development, financial literacy, saving lives, building community resilience and conservation.
• Corporate Communications
• Integrated Marketing Communications
• Public Relations
• Corporate Reputation
• How to influence perception?
Selected interviews published:
• “Daring to keep it real”, SCMP, 7 Jul 2012
– https://www.scmp.com/article/1006052/daring-keep-it-real-pr?module=perpetual_scroll_0&pgtype=article
• “Spreading Digital World” SCMP, 19 May 2012
– https://www.scmp.com/article/1001323/spreading-digital-word
• “Do you really know brands, Hong Kong”, SCMP, 15 Mar 2004
– https://www.scmp.com/article/448276/do-you-really-know-brands-hong-kong?module=perpetual_scroll_0&pgtype=article
• Asia Pacific PR Agency Head of the Year 2024 (PR Awards Asia)
• Honorary Fellow – 2024 (Hong Kong Public Relations Professionals’ Association)
• Honours Academy Professional Fellow – 2024/2023 (Hang Seng University of Hong Kong)
• Debrett’s Hong Kong 100 – 2015 (launched jointly by Debrett’s, British Luxury Lifestyle Brand with 250 years of heritage, and the South China Morning Post) to recognise 100 most influential people in Hong Kong
• Distinguished PR Professional of the Year 2014 (Hong Kong Public Relations Professionals’ Association)
• Hong Kong PR Agency Head of the Year 2014 (Marketing Magazine)
• Current
– Council Member, Hong Kong Federation of Youth Groups
– Council Member, The HKFYG Leadership Institute
– Board Member, The Investor and Financial Education Council
– Member, The Advisory Committee for Built Heritage Conservation
– Advisory Panel Member, CUHK M.S.Sc of Corporate Communications Programme and PR Stream of the Undergraduate program
– Advisor, Hong Kong Public Relations Professionals’ Association
• Past
– Chairperson, Communications & Resource Development Advisory Panel, Hong Kong Red Cross
– Council Member, Hong Kong Red Cross
– Member of the Hospital Governing Committee, Blood Transfusion Service
– Co-opted Member, Hong Kong Consumer Council
– Branding Committee Member, The Hong Kong Academy for Performing Arts
– Founding member, The Council of Public Relations Firms
– President, Hong Kong Public Relations Professionals’ Association