Going Native: Foreign Firms’ Responses to Domestic Boycotts
Going Native: Foreign Firms’ Responses to Domestic Boycotts
Cong Liu of Jinan University and her co-authors study foreign firms’ responses to boycotts, focusing on China’s widespread boycott against Japan following the Mukden Incident on September 18, 1931. Using newly digitized data on trademark registrations for 20,740 trademarks between 1928 and 1935, they analyze firms’ advertisement strategies through their trademark images. During this Quantitative History Webinar, Cong Liu will explain their difference-in-differences analysis, which indicates that, compared with firms from other nations, Japanese firms were more likely to register trademarks with Chinese-style images after the Mukden Incident. This effect was particularly concentrated in Shanghai and within the processed goods sector.
Cong Liu’s co-authors: Shiyu Bo (Jinan) and Ting Chen (HKBU)
Discussant: Chang Sun, Assistant Professor of Economics, HKU Business School
Live on Zoom on Thursday, April 25, 2024
16:00 Hong Kong/Beijing/Singapore
09:00 London | 17:00 Tokyo | 18:00 Sydney | Click here to view your local time
The Quantitative History (QH) Webinar Series aims to provide researchers, teachers, and students with an online intellectual platform to keep up to date with the latest research in the field, promoting the dissemination of research findings and interdisciplinary use of quantitative methods in historical research. The QH Webinar Series, now entering its fourth year, is co-organized by Centre for Quantitative History at the HKU Business School and International Society for Quantitative History in partnership with Hong Kong Institute for the Humanities and Social Sciences. The Series is now substantially supported by the Areas of Excellence (AoE) Scheme from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. [AoE/B-704/22-R]). 量化歷史網上講座系列由香港大學陳志武和馬馳騁教授聯合發起，旨在介紹前沿量化歷史研究成果、促進同仁交流，推廣量化方法在歷史研究中的應用。本系列講座由香港大學經管學院量化歷史研究中心和國際量化歷史學會承辦，及香港人文社會研究所全力支持。從2023年開始，系列得到中國香港特別行政區研究資助局卓越學科領域計劃的重要資助 (項目編號[AoE/B-704/22-R])。
Conveners:
Zhiwu Chen
Chicheng Ma
