CGMA Global Business Challenge 2023 – North Asia Final

Background:

The CGMA Global Business Challenge 2023 is an international business competition held by the Association of International Certified Professional Accountants (AICPA) and the Chartered Institute of Management Accountants (CIMA) to nurture young business leaders.

The Challenge provided an excellent platform for students to showcase their potential while gaining practical experience in a real-world setting, as well as the opportunity to learn from industry experts, network with like-minded individuals, and demonstrate their skills and knowledge in a highly competitive global environment.

In the Hong Kong semi-finals, students were required to apply various business knowledge and skills to solve simulated business cases by developing a comprehensive expansion plan for a hotel into a new country with report writing and presentation. In the North Asia finals, students were tasked with guiding the hotel’s transition from offline to online with a two-page executive summary and a presentation.

These cases provided students with an opportunity to apply their classroom knowledge to real-world business situations.

 

Website / Image URL:

https://gbc.cncima.com/2023/

 

Award(s):

Team awards:

Champion – Hong Kong semi final

Champion – North Asia final

Individual awards:

Best Presenter – Lina Chzhan (team leader)

Future Business Leader – Lina Chzhan (team leader)

 

Faculty Advisor:

Dr. Winnie Leung

 

Awardees:

Ms. Chzhan Lina, BBA(IBGM), Year 1

Ms. Leung Victoria Sze Pui, BBA(IBGM), Year 1

Ms. Chin Hoi Lam Michelle, BBA(IBGM), Year 1

Ms. Yao Chuanjie, BBA(BA), Year 1

 

From 2nd left to 2nd right: Ms. Michelle Chin, Ms. Chuanjie Yao, Ms. Lina Chzhan and Ms. Victoria Leung

 

Students Sharing:

“Participating in the CGMA Global Business Challenge 2023 was a transformative experience for me, both in terms of personal growth and team building.

Collaborating with my teammates, leveraging each other’s strengths, and effectively delegating tasks were essential to our success in winning both the Hong Kong semi-finals and the North Asia finals. Through this, I gained a deeper understanding of the importance of teamwork, forging genuine connections with colleagues, and exhibiting effective leadership.

Our team’s frequent interactions with our mentor and feedback from the judges were instrumental in our rapid improvement over just two weeks. As freshmen with limited knowledge and experience, receiving guidance from experts helped us push ourselves to achieve our best. I learned the value of exceptional mentorship and guidance, especially at the early stages of one’s career.

Winning the Best Presenter award in the Hong Kong semi-finals and the Future Business Leader award in the North Asia finals were defining moments for me. Being recognized by esteemed judges among the brightest minds in North Asian universities was a tremendous honor. These awards helped me overcome my stage fright and lack of confidence, providing the motivation to study harder, work harder, and strive to be the best version of myself. It was a reminder that there are people who believe in me and my potential.”

(By CHZHAN Lina)

 

“Participating in the CGMA Global Business Challenge 2023 has been an eye-opening experience for me. It has provided me with the opportunity to connect with like-minded individuals from different parts of the world and work collaboratively on complex business problems. Through this experience, I have learned to approach problems with a more open mind, to consider different perspectives, and to communicate effectively with a diverse group of people. The challenge has also helped me to develop my problem-solving skills as well as my ability to work under pressure and within tight deadlines. Overall, the Challenge has been a transformative experience that has helped me grow and build amazing friendships along the way.”

(By LEUNG Victoria Sze Pui)

 

“The CGMA Global Business Challenge 2023 was an eye-opening experience that gave me the opportunity to work with like-minded teammates to collaborate on challenging tasks that forced us to think outside the box and develop various skills such as presentation, time management, and critical thinking. The biggest challenge for me personally was the one-week time limit for the North Asia final to fully analyze and create a presentation deck for the case, as well as sufficiently prepare for any questions the judges would ask. Hence, being able to overcome these challenges and win this competition made this experience a highlight of my first year of university.”

(By CHIN Hoi Lam Michelle)

 

“Throughout the CGMA Global Business Challenge 2023, I have gained invaluable insights and forged lasting connections. Collaborating with my hardworking and talented teammates, I learned the power of effective teamwork and discovered our combined strengths could tackle complex business problems, which helped us stand out in the Hong Kong semi-final and North Asia final.

With high-level suggestions and feedback from our mentor and judges, our business analytical and strategic thinking skills were sharpened, while enhancing our ability to communicate arguments more persuasively and gaining opportunities to learn more business theories beyond textbooks.

This experience has also taught me valuable lessons about the importance of perseverance and resilience in the face of challenges.  Despite the obstacles I faced, such as not having a permanent residential place in Hong Kong, I had quickly made necessary changes, such as booking flight tickets from the city I live in (Shanghai) and hotels earlier to meet my teammates on time and conduct rehearsals.

The diverse perspectives of participants from various backgrounds in the Challenge provided enriching learning opportunities for me. This experience has bolstered my confidence and reinforced the importance of adaptability and resilience in today’s rapidly evolving business landscape. I am grateful for this transformative journey with my teammates and will carry this lesson throughout my career.”

(By YAO Chuanjie Rosie)

Other Event's Album
第五届“香港大学中国经济季度论坛” 探讨中国宏观经济的挑战与机遇
2025 | 学院新闻
第五届“香港大学中国经济季度论坛” 探讨中国宏观经济的挑战与机遇
港大经管学院中国经济研究所联同北京大学香港校友会举办的第五届“香港大学中国经济季度论坛”于1月23日圆满举行。论坛云集了多位著名经济学者和工商界领袖,共同探讨中国政策方向对全球经济的影响以及当前中国经济的热门议题。一众讲者透过主题演讲及专题讨论,就中国宏观经济、金融及国际贸易在全球格局演变下所面临的挑战和机遇分享了宝贵见解。论坛于香港大学本部陆佑堂举行,共吸引近350位工商界领袖、杰出学者、校友和学生出席。
人工智能大语言模型图像理解能力综合评测报告
2025 | 研究
人工智能大语言模型图像理解能力综合评测报告
在科技迅猛发展的当下,人工智能技术不断取得突破性进展,OpenAI的GPT-4o、谷歌的Gemini 2.0这类多模态模型以及通义千问-VL、混元-Vision等视觉语言模型迅速崛起。这些新一代模型在图像理解方面展现出强大的能力,不仅具备出色的泛化性,而且还具有广泛的应用潜力。然而,现阶段对这些模型视觉能力的评估与认知仍存在不足。为此,我们提出了一套全面且系统的图像理解综合评测框架,该框架涵盖视觉感知与识别视觉推理与分析视觉审美与创意三大核心能力维度,同时还将安全与责任维度纳入其中。通过设计针对性测试集,我们对20个国内外知名模型进行了全面评估,旨在为多模态模型的研究与实际应用提供可靠参考依据。