Dr. Sara Kim awarded HKU Outstanding Young Researcher 2018-19

Dr. Sara Kim awarded HKU Outstanding Young Researcher 2018-19

Dr. Sara Kim, Associate Professor of Marketing, Faculty of Business and Economics was recognised as one of the winners of the Outstanding Young Researcher Award (OYRA) 2018-19. The award aims to recognise young researchers for their outstanding research accomplishments at the University of Hong Kong.

Dr. Kim has made a great impact in her research. She has been collaborating with different companies in China and Korea to put her research findings into practice.

When talking about her research, Dr. Kim said, “I have built a new area examining computerised helpers in mobile games and education software. My research also provides new insights on prosocial behaviour and service marketing. For instance, two of my papers provide important insights on the development of digital assistants for marketers, software designers, and educators. I am also collaborating with two Korean companies to implement real world business strategies based on my findings in these papers. I also collaborated with a Chinese e-commerce firm to implement service strategies for their frontline employees.”

OYRA is determined on the basis of documented evidence of international recognition of research accomplishments, quality and quantity of research publications, ability to compete for research grants, taking into account the prestige of the funding bodies and the size of the grants awarded, and impact of the research work. Only applicants under age 40 will be considered.

Dr. Kim’s research focus is on consumer and managerial decision making and its implications for marketing management. She is particularly interested in antecedents of consumers’ sense of self, including self-affirmation, identity threats, mortality salience, and implicit theories of personality, and the impact of consumers’ sense of self on various consumer judgments and behaviours such as consumer emotions, word-of-mouth, prosocial behaviour, and anthropomorphism. Her work has appeared in renowned publications such as Journal of Consumer Research and Psychological Science, and reported by international media such as New York Times, Time, Science Daily, and Medical News Today.

Other Event's Album
人工智能大语言模型图像理解能力综合评测报告
2025 | 研究
人工智能大语言模型图像理解能力综合评测报告
在科技迅猛发展的当下,人工智能技术不断取得突破性进展,OpenAI的GPT-4o、谷歌的Gemini 2.0这类多模态模型以及通义千问-VL、混元-Vision等视觉语言模型迅速崛起。这些新一代模型在图像理解方面展现出强大的能力,不仅具备出色的泛化性,而且还具有广泛的应用潜力。然而,现阶段对这些模型视觉能力的评估与认知仍存在不足。为此,我们提出了一套全面且系统的图像理解综合评测框架,该框架涵盖视觉感知与识别视觉推理与分析视觉审美与创意三大核心能力维度,同时还将安全与责任维度纳入其中。通过设计针对性测试集,我们对20个国内外知名模型进行了全面评估,旨在为多模态模型的研究与实际应用提供可靠参考依据。
Kudos to Prof. Gedeon Lim for His Insightful Research on Inter-Ethnic Relations!
2025 | 学院新闻
Kudos to Prof. Gedeon Lim for His Insightful Research on Inter-Ethnic Relations!
We’re happy to share that the article Prof. Gedeon Lim contributed to, titled "How does interacting with other ethnicities shape political attitudes?" has been published on VoxDev! In this research, it examines how living near resettlement sites for ethnic minorities in Malaysia can shift political preferences. His findings reveal that closer proximity not only improves economic outcomes but also fosters casual interactions in shared public spaces. VoxDev serves as a vital platform for economists, policymakers, and practitioners to discuss key development issues, making expert insights accessible to a wide audience. Join us in exploring Prof. Lim’s contributions to understanding how inter-ethnic contact can drive positive social change! Read more here: https://bit.ly/3Cu2938