HKU-Accenture Business Consulting Programme 2022-23 – Case Competition cum Lunch Celebration

We are pleased to announce the successful completion of the HKU-Accenture Business Consulting Programme (BCP) 2022-23, which was held on March 4, 2023. This is the fifth year of the programme, which aims to equip students with industrial knowledge, exposure and the necessary skill sets in the business consulting industry, and putting theories they learnt at university into practice.

30 students from HKU Business School were selected and divided into six teams of five to participate in 4 master class lectures curated by Accenture Managing Directors (covering Introduction to Consulting, Design Thinking, Storytelling and Effective Presentation Skills). The classes are supplemented with coaching sessions by Accenture Managers to help students solidify their learning. The programme equipped students with core consulting skills and rounded off with a case competition as a platform for students to apply their learning in a simulated business environment and compete for the Championship and the Best Presenter Award The efforts and innovative ideas showcased by the students were remarkable. It’s evident that this experience has paved the way for their consulting and business career in the future.

“Throughout this programme, we have acquired invaluable consulting expertise, honed our problem-solving abilities through tackling real-world business scenarios, and expanded our professional network by engaging with esteemed individuals from Accenture.” – Ace Consulting, the Champion Team

The Best Presenter, Mr. Rohan Bajaj, who is ready final year BBA programme student, added that “the programme is a very unique and distinctive programme that invites students on an intellectually stimulating journey and gives them a very good exposure of the business consulting industry.”

The key to success for this programme is HKU’s long-standing partnership with Accenture, who brings in not only industry-proven consulting expertise but also dedicated consulting professionals who commit to the University’s and Business School’s shared goal of nurturing future business talents.

“It was a great opportunity to partner with HKU on this programme to help give back to the community and offer students a chance to learn practical business consulting and communication skills and apply that to real world business problems. I had a lot of fun teaching and talking with the students and was amazed by the innovative ideas they were able to come up with.” –  Mr. Luca Fong, Accenture Managing Director (Judge and Speaker)

Ms. Maggie Wong, Accenture Coach for the Champion Team, shared that she valued the “deep engagement with every coachee to provide timely support tailored to their different learning and career needs.”

Last but not least, Ms Carrie Chan, Accenture Manager and BCP Programme Organizing member, who is also an HKU alumni, expressed her gratitude for the opportunity to give back to her alma mater and inspire the next generations of talents with all the amazing learning that a consulting career can offer.

The University values whole-person development through which students’ soft skills are developed. This collaboration between the HKU Business School and Accenture successfully blend the learning with knowledge and insightful sharing from industry experts. The University looks forward to a continuous collaboration with Accenture in the years to come. Congratulations to all the participants of the HKU-Accenture Business Consulting Programme 2022-23!


Case Competition Judging Panel – (from left to right) Mr. Milton Fung, Mr. Luca Fong, Ms. Christina Wong (Accenture), Dr. Olivia Leung and
Dr. Winnie Leung (HKU Business School)

Team members:
Mr. Ethan Leung (Team Leader – 2nd from the left)
Ms. Andra Cheng (1st from the left)
Ms. Lingky Lee (1st from the right)
Mr. Ming Yien Theaw (2nd from the right)
Mr. Stephen Wang (3rd from the left)

Case Presentation by The Champion Team


Ms Christina Wong, Accenture Managing Director (3rd from the left) and Ms. Maggie Wong, Accenture Coach (3rd from the right) with
the Champion Team


Mr. Luca Fong, Accenture Managing Director (left) with Mr. Rohan Bajaj (right), The Best Presenter of the Case Competition


Everyone gave a “thumbs-up” during the Lunch Celebration


The Debriefing Session after the Closing Ceremony


Long-standing Partnership and Support from Accenture Programme Organizing members, Judges and Coaches

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Professor Shuqing Luo Being Awarded the Case Awards 2024 Strategy and General Management trophy
2024 | 学院成就
Professor Shuqing Luo Being Awarded the Case Awards 2024 Strategy and General Management trophy
Prof. Shuqing Luo and her co-author Prof. Guoli Chen won the Case Centre Awards and Competitions 2024 - Strategy and General Management category for their outstanding case “SHEIN vs Zara: Digital Transformation in the Fast-fashion Industry”. The case highlights how the Chinese apparel maker SHEIN has disrupted the fast-fashion industry, and explores how it can leverage its strengths while addressing challenges such as geopolitical risk and environmental impact.