Andy S. BACK
Prof. Andy S. BACK
管理及商业策略
Assistant Professor

3917 1012

KK 1228

Academic & Professional Qualification
  • PhD, University of Toronto, Rotman School of Management
  • Bachelor of Arts in Economics and Mathematics, Northwestern University, Honors in Economics, Magna Cum Laude
Biography

Andy Back is an Assistant Professor of Management and Strategy. His main area of research is social networks. Specifically, his research focuses on understanding how organizations or individuals narrate their networks and how the narration affects outcomes. He has explored numerous research projects in the settings of gaming YouTubers, biopharma firms, and academic scientists. He received his Ph.D. in Management from the University of Toronto and BA in Mathematics and Economics (honors) from Northwestern University. Prior to his graduate studies, he worked in strategy consulting.

Teaching
  • Fall 2020, Strategic Management (Undergraduate), Recipient of Rotman Teaching Award
  • Summer 2021, Strategic Management (Undergraduate), Recipient of Rotman Teaching Award
Research Interest
  • Social Networks
  • Network Narration
  • Network Agency
  • Status and Networks
Selected Publications
  • Back, A (2022) Strategic Broadcasting of Network Ties: Leveraging (Random) Encounters as an Attention-seeking Tool. Academy of Management Best Paper Proceedings, Organization and Management Theory Division.