理科出身的我，非常欣赏同学们的商业触觉。作为他们的师长，在教导他们使用数理工具作出科学判断的同时，我亦希望能够鼓励他们爱上学习，保持对未知事物的好奇心，应用课堂所学到的知识为社会做出贡献。
5 Jan 2022
市场学
Academic & Professional Qualification
- Ph.D. in Marketing, Chinese University of Hong Kong
- M.S. in Economics, The Chinese University of Hong Kong
- B.S. in Applied Physics, Beijing Jiaotong University
Biography
Professor Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to social media marketing. She explores the effects of both Marketer-Generated Content (MGC) and User-Generated Content (UGC). She also studies emerging trends in live-commerce and influencer marketing. In her spare time, Professor Dang enjoys running, hiking and playing with her little one.
Teaching
- Social Media Marketing
- Introduction to Marketing
Research Interest
- Quantitative Marketing
- Economics of Information
- Consumer Search
- Social Media
- Influencer Marketing
Selected Publications
- Shen, Hongchuan, Chu (Ivy) Dang, and Xiaoquan (Michael) Zhang (2024), “Mr. Right or Mr. Best: The Role of Information Under Preference Mismatch in Online Dating,” Information Systems Research, 35 (4), 2013-2029. https://doi.org/10.1287/isre.2022.0233
- Hu, Mantian, Chu (Ivy) Dang, and Pradeep K. Chintagunta (2019), “Search and Learning at a Daily Deals Website,” Marketing Science, 38 (4), 609-642. https://doi.org/10.1287/mksc.2019.1156
- Dang, Chu (Ivy) (2017), “Network-Based Targeting: Big Data Application in Mobile Industry,” Big Data Applications in the Telecommunications Industry, IGI Global, 78-107. (Book Chapter)
Selected working papers:
- “Going Back to Move Forward? How Search Revisits on a Website We Built, and in Field Data, Inform Us about Search Outcomes” (with Raluca Ursu and Pradeep Chintagunta)
- “Quantifying the Effect of Visual and Content Features on Social Media Engagement with MGC” (with Canice Kwan, Yang Shi and Jayson Jia)
- “Product Search, Sourcing and Curation in Live-Commerce: Evidence from a Quasi-Experiment” (with Jialu Liu)
- “Privacy Preferences in Internet Lending” (with Tesary Lin, Mandy Hu, and Pradeep Chintagunta)
Major Grants
- PI, General Research Fund, #17506824, Hong Kong RGC
- PI, Early Career Scheme #27504221, Hong Kong RGC
- PI, Basic Research Fund, HKU Business School Shenzhen Research Institutes
- PI, Seed Fund for Research, HKU
Recent Publications
5Jan
5Jan
党博士在大学主修应用物理学，毕业后以博士生的身份在香港研究量子物理学。因缘际会下，她发现自己真正的兴趣所在—计量市场学。2020年2月，党博士以市场学助理教授的身份加入香港大学经管学院。理科出身的她希望将自然科学中的数理模型和归纳推理方法应用到教学和研究中，为商学教育和发展做出自己的贡献。
5 Jan 2022
市场学
27Jul
As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.
27 Jul 2020
研究