团队

Prof. Jia uses interdisciplinary methods from behavioral science, network science, and computational social science to investigate behavioral dynamics and consumer behavior in digital and networked environments. Much of his recent research investigates the basis of human resilience in response to risk, networked behaviors in the digital age, and how consumers process information or make decisions in digital marketing contexts. His recent work uses mobile-geolocation data to understand how individuals and societies respond to disasters, combines human mobility and social network data to understand how social networks interplay with physical mobility to drive consumer behavior, or uses behavioral and digital mixed methods to understand decision making in digital and networked behavioral contexts. His research differs qualitatively from traditional behavioral research in its emphasis on verifiable field behavior, digital data, and causal instruments to derive behavioral insight.

Prof. Jia’s research has been published in Nature, Nature Communications, Management Science, Journal of Marketing Research, Journal of Consumer Research, Psychological Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: General. His work has received media coverage from outlets including Business Insider, BBC, The Guardian, Psychology Today, Stanford Business Magazine, Harvard Business Review, MIT Sloan Review, MSN, Wall Street Journal, Forbes, Scientific American, People’s Daily, Xinhua, and Jinri Toutiao. Prof. Jia has extensive industry collaborations with major international internet technology, retail, and MarTech companies and sits on the Economic Policy Committee of the Hong Kong General Chamber of Commerce.