团队

He (Michael) Jia received his Ph.D. in marketing from the University of Southern California. His research focuses on visual processing and aesthetics on digital platforms, numerical processing and promotion decisions, and marketing for the greater good. His research has been published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology. He has won the AMA Retail and Pricing SIG Emerging Scholar Award (2023), the AMS-Mary Kay Dissertation Proposal Competition (2016), and the ACR-Sheth Foundation Dissertation Award (2015).

• Gao, Huachao, He (Michael) Jia, and Bingxuan Guo (2024), “Resources Available for Me versus Us: Implications for Mitigating Consumer Food Waste,” Journal of Marketing Research, 61 (4), 619–37.
• Jia, He (Michael), Yunhui Huang, Qiang Zhang, Zhengyu Shi, and Ke Zhang (2024), “Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products,” Journal of Consumer Research, 50 (6), 1097-116.
• Jia, He (Michael), Echo Wen Wan, and Wanyi Zheng (2023), “Stars versus Bars: How the Aesthetics of Product Ratings ‘Shape’ Product Preference,” Journal of Consumer Research, 50 (1), 142–66. (Equal Authorship)
• Jia, He (Michael), B. Kyu Kim, and Lin Ge (2020), “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” Journal of Marketing, 84 (5), 100–16.
• Jia, He (Michael), Sha Yang, Xianghua Lu, and C. Whan Park (2018), “Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level,” Journal of Marketing, 82 (4), 70–85.
• Eisingerich, Andreas B., Hae Eun Chun, Yeyi Liu, He (Michael) Jia, and Simon J. Bell (2015), “Why Recommend a Brand Face-to-Face but not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth,” Journal of Consumer Psychology, 25 (1), 120–28. (Equal Authorship)