Academic & Professional Qualification
- Ph.D., University of California, Irvine
- M.A., Peking University
- B.S., Beijing University of Chemical Technology
Biography
| Shengjun Mao joined the University of Hong Kong in 2020. Her research mainly focuses on practical problems in mobile app economy and digital platforms including ranking strategies, monetization strategies, content curation, recommenders and usage habits etc. Her research is largely grounded on multi-methods including econometric analysis, field experiments, and theoretical modeling, along with machine learning, and natural language processing techniques. |
Research Interest
- Mobile App Economy
- Recommender Systems
- Digital Marketing
- Gamification
Selected Publications
- Mao, S., Dewan, S., and Ho, Y. “Personalized Ranking at a Mobile App Distribution Platform.” Information Systems Research, forthcoming.