4 Dec 2024
教学人员
Academic & Professional Qualification
- Ph.D. in Marketing, Stern School of Business, New York University
- M.S. in Economics, Peking University
- B.S. in Business, Guanghua School of Management, Peking University
Biography
Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.
Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.
Teaching
- Strategic Marketing Management (MBA core)
- New Product Management
Research Interest
- Digital Marketing
- Big Data
- New Products
- Innovation
- Brand Strategy
- Consumer Finance
- Marketing in China
- Marketing Analytics
- Marketing Strategy
- Quantitative Marketing
- Social Media and Advertising
Selected Publications
- Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge. - Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
- Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
- Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.
Awards and Honours
- CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
- CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
- Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
- Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
- BSc in Marketing Analytics and Technology Deputy Programme Director
Recent Publications
4Dec
1Feb
根据环境保护署公布的2022年香港固体废物监察报告，本港每天人均垃圾产量为1.51公斤，不仅高于台湾台北的0.37公斤【注1】和日本东京的0.89公斤【注2】，也没有达到特区政府2013年提出的10年减废目标（0.8公斤以下）。作为应对措施之一，政府计划今年8月1日全面实行城市固体垃圾按量征费。
1 Feb 2024
教学人员
1Feb
根据环境保护署公布的2022年香港固体废物监察报告，本港每天人均垃圾产量为1.51公斤，不仅高于台湾台北的0.37公斤【注1】和日本东京的0.89公斤【注2】，也没有达到特区政府2013年提出的10年减废目标（0.8公斤以下）。作为应对措施之一，政府计划今年8月1日全面实行城市固体垃圾按量征费。
1 Feb 2024
教学人员
15Mar
从新闻媒体到社交平台，从科技达人到在校学生，铺天盖地的话题都聚焦于ChatGPT。激动之余，大家不禁开始担忧，机器都能聊天了，还要人来做什么？ ChatGPT可以编写程式，科技部门是不是要解散？ ChatGPT可以写文章，作家、编辑会否饭碗不保？ ChatGPT看来无所不晓，那么孩子还须上学么？
15 Mar 2023
教学人员
15Mar
从新闻媒体到社交平台，从科技达人到在校学生，铺天盖地的话题都聚焦于ChatGPT。激动之余，大家不禁开始担忧，机器都能聊天了，还要人来做什么？ ChatGPT可以编写程式，科技部门是不是要解散？ ChatGPT可以写文章，作家、编辑会否饭碗不保？ ChatGPT看来无所不晓，那么孩子还须上学么？
15 Mar 2023
市场学
11Jan
从5角到1元，虽然价格翻倍，但有市民认为加幅不痛不痒，对制止滥用塑胶购物袋难以奏效。早前也有议员在立法会会议上提出加价至2元，但其决议案被否决。到底应该如何对塑胶购物袋收费，才能达到保护环境的目标呢？
11 Jan 2023
教学人员
11Jan
从5角到1元，虽然价格翻倍，但有市民认为加幅不痛不痒，对制止滥用塑胶购物袋难以奏效。早前也有议员在立法会会议上提出加价至2元，但其决议案被否决。到底应该如何对塑胶购物袋收费，才能达到保护环境的目标呢？
11 Jan 2023
市场学