思维领导

We introduce a learning model in which the decision maker does not know how recommendations are generated, called the contraction rule. We present behavioral postulates that characterize it. The contraction rule can be uniquely identified and reveals how the decision maker interprets and how much she trusts the recommendation. In a dynamic stationary setting, we show that the contraction rule is not dominated by completely following recommendations and is incompatible with a property called compliance with balanced recommendations. Following this negative result, we demonstrate that the contraction rule may generate and reinforce recency bias and disagreement.

Many mobile applications use push notifications and reminders to explicitly educate, remind, and motivate users to perform healthy behaviors. However, users do not always act according to these explicit digital interventions. Our study investigates whether users’ self-regulation can be implicitly facilitated with a proper mobile interaction design. Specifically, we investigate the impacts of two touch modes that are supported by force-based interaction technology, that is, pressing and tapping. Drawing on the theory of embodied cognition, which suggests that people automatically infer meanings from their bodily actions, we conjecture that pressing, compared with tapping, enhances self-regulation because the action of pressing on the touchscreen embodies resolute approach motivation toward goals. We test our hypotheses in three experiments. The first experiment investigates beverage choices on a mobile app; the second experiment examines goal setting on a fitness app; and the third experiment focuses on personal hygiene learning on a mobile education app. The results from the three experiments show that pressing actions can improve users’ self-regulation in selecting a healthier but less tasty beverage (Study 1), setting higher exercise goals and performing more physical exercise (Study 2), and reducing lapses in maintaining personal hygiene (Study 3). In addition, such effects were more salient among users with a higher level of health knowledge and a promotion-focused health orientation. This study contributes to healthcare IT research by showing that mobile interaction can be leveraged to nudge users toward enhanced self-regulation.

是项研究为一个针对拉引营销活动如何影响多元渠道企业有效地推行营销活动的整合分析。高度灵活的拉引营销活动，目标是令多元分销渠道组合更具吸引力。作者透过整合以往的多元渠道分销文献，研究营销活动是否有效，与拉引营销活动及其分销渠道结构的配置，以及客户、竞争及产品类别的关系。是项分析结合研究样本的企业、数据和模型属性，发现当多元渠道企业在所有分销渠道中使用数码广告和价格促销时，营销活动更有效。跨渠道价格歧视并不会令营销活动更有效。此外，数码广告和价格促销是否配合多元化的渠道、渠道的丰富性、客户体验、市场竞争力和产品消费频率，也会对有效推行营销活动造成影响。