思維領導
明德商論媒體報導
Prof. Xi LI
網購時代,「舊用戶與狗不得享受」的優惠,往往讓忠實的消費者感到無奈。許多電商平台實施「一人一價」策略,甚至基於用戶的購買習慣和瀏覽記錄「看人下菜碟」,讓不同的消費者為同樣的商品支付不同的價格。此外,機票價格也不斷波動,越搜越貴已成常態。許多消費者發現,同一班機在不同時段價格差異龐大,甚至剛查看的票價,片刻後便上漲了。沒錯,你被演算法操控了──身為消費者,我們對商家的這些套路早已見怪不怪。
閱讀更多龍虎山下媒體報導
Dr. Yifei ZHANG
近年環球金融市場風起雲湧,其中比特幣的價格波動猶如過山車,備受追求高回報的投資者追捧。然而,在這片浩瀚的數字海洋中,大多數企業與投資者尋求的並非冒險,而是一個投資避風港。
閱讀更多用演算法拿捏消費者? 「割韭菜」之前,請三思
Prof. Xi LI


穩定幣——數字汪洋中的信任之錨
Dr. Yifei ZHANG


整合分析:拉引營銷活動對多元渠道企業進行有效營銷的影響
Prof. Vincent Peng ZHANG


Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users’ Self-Regulation
Prof. Zhenhui Jack JIANG


我們的故事
Prof. Yan XIONG: Mastering Financial Markets through Data and Deep Analysis
Prof. Yan XIONG
Prof. Yan Xiong is HKU Business School’s Associate Professor of Accounting & Law and Finance. Originally from Yunnan, China, her academic journey was significantly influenced by her experience during her Master's programme, inspiring her to pursue a PhD and a career in academia. Her research focuses on the complex relationships between information, data, and financial markets, and addresses critical questions about the impact of big data on companies, investors, and policymakers.
How Can Consumers Make Better Social Decisions? Prof. Theresa (Tess) Kwon’s Research Journey
Prof. Theresa Anna KWON, Assistant Professor in Marketing
Professor Sundara Panchanatham’s Journey of Empowering Change through Knowledge and Compassion for Better Lives
Professor Sundara Panchanatham, Assistant Professor in Innovation and Information Management
參加活動



關注#港大經管學院
Play Video
港大經管學院