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2024 | 學院成就
Prof. Shuqing Luo and her co-author Prof. Guoli Chen won the Case Centre Awards and Competitions 2024 - Strategy and General Management category for their outstanding case “SHEIN vs Zara: Digital Transformation in the Fast-fashion Industry”. The case highlights how the Chinese apparel maker SHEIN has disrupted the fast-fashion industry, and explores how it can leverage its strengths while addressing challenges such as geopolitical risk and environmental impact.
