3910 2183
KK 706
Ph.D. in Business Administration (Marketing), University of Illinois, Urbana-Champaign, 2019
M.Phil. in Marketing, Lingnan University, 2014
Bachelor in Business Administration, Xi’an Jiaotong University, 2012
Mengzhou (Austin) Zhuang joined the University of Hong Kong in 2019, after receiving his Ph.D. in Business Administration (Marketing) from University of Illinois, Urbana-Champaign. Before that he received his M.Phil. in Marketing from Lingnan University, and Bachelor degrees in Business Administration from Xi’an Jiaotong University.
His research interests lie in online advertising and multi-channel marketing strategy. His work primarily focuses on understanding the strategic decisions of multi-channel retailers, online advertisers, retailing platforms, and consumers.
Multi-channel strategy, online advertising, pricing, Bayesian statistics, machine learning.
As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.
莊博士不僅是一個專門研究在線廣告和多渠道戰略的學者，他還是一個熱衷於教學，充滿活力的教學人員。
