29 May 2024
教學人員
Academic & Professional Qualification
- Ph.D. in Marketing, Stern School of Business, New York University
- M.S. in Economics, Peking University
- B.S. in Business, Guanghua School of Management, Peking University
Biography
Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.
Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.
Teaching
- Strategic Marketing Management (MBA core)
- New Product Management
Research Interest
- Digital Marketing
- Big Data
- New Products
- Innovation
- Brand Strategy
- Consumer Finance
- Marketing in China
- Marketing Analytics
- Marketing Strategy
- Quantitative Marketing
- Social Media and Advertising
Selected Publications
- Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge. - Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
- Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
- Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.
Awards and Honours
- CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
- CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
- Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
- Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
- BSc in Marketing Analytics and Technology Deputy Programme Director
Recent Publications
29May
1Feb
根據環境保護署公布的2022年香港固體廢物監察報告，本港每天人均垃圾產量為1.51公斤，不僅高於台灣台北的0.37公斤【註1】和日本東京的0.89公斤【註2】，也沒有達到特區政府2013年提出的10年減廢目標（0.8公斤以下）。作為應對措施之一，政府計劃今年8月1日全面實行城市固體垃圾按量徵費。
1 Feb 2024
教學人員
1Feb
根據環境保護署公布的2022年香港固體廢物監察報告，本港每天人均垃圾產量為1.51公斤，不僅高於台灣台北的0.37公斤【註1】和日本東京的0.89公斤【註2】，也沒有達到特區政府2013年提出的10年減廢目標（0.8公斤以下）。作為應對措施之一，政府計劃今年8月1日全面實行城市固體垃圾按量徵費。
1 Feb 2024
教學人員
15Mar
從新聞媒體到社交平台，從科技達人到在校學生，鋪天蓋地的話題都聚焦於ChatGPT。激動之餘，大家不禁開始擔憂，機器都能聊天了，還要人來做什麼？ChatGPT可以編寫程式，科技部門是不是要解散？ChatGPT可以寫文章，作家、編輯會否飯碗不保？ChatGPT看來無所不曉，那麼孩子還須上學麼？
15 Mar 2023
教學人員
15Mar
從新聞媒體到社交平台，從科技達人到在校學生，鋪天蓋地的話題都聚焦於ChatGPT。激動之餘，大家不禁開始擔憂，機器都能聊天了，還要人來做什麼？ChatGPT可以編寫程式，科技部門是不是要解散？ChatGPT可以寫文章，作家、編輯會否飯碗不保？ChatGPT看來無所不曉，那麼孩子還須上學麼？
15 Mar 2023
市場學
11Jan
從5角到1元，雖然價格翻倍，但有市民認為加幅不痛不癢，對制止濫用塑膠購物袋難以奏效。早前也有議員在立法會會議上提出加價至2元，但其決議案被否決。到底應該如何對塑膠購物袋收費，才能達到保護環境的目標呢？
11 Jan 2023
教學人員
11Jan
從5角到1元，雖然價格翻倍，但有市民認為加幅不痛不癢，對制止濫用塑膠購物袋難以奏效。早前也有議員在立法會會議上提出加價至2元，但其決議案被否決。到底應該如何對塑膠購物袋收費，才能達到保護環境的目標呢？
11 Jan 2023
市場學
13Apr
求知若渴的范亭亭博士立志以大數據和數理模型探索和解釋消費者的行為。在2021年12月，范博士加入我們學院任職市場學高級講師。
13 Apr 2022
市場學